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Mykolaiv  >  News  >  Business
Sandora launches Pepsi production
Dec 25 2009, 09:31

MYKOLAIV, DECEMBER, 25th, 2009, CONTEXT-PRICHERNOMORIE – The Sandora Company, a leader of the Ukrainian juice market, has launched production of the world-known PepsiCo brands – Pepsi and 7UP, Context-Prichernomorie correspondent reports.

The agency was informed about it today 25 December at the company’s press-service.

According to them, the first batch of Pepsi and 7UP beverages in PET package with upgraded design and format was produced 16 December, 2009, at production complex 2 of the Sandora Company in the village of Meshkovo-Pogorelovo, Mykolaiv Region.

For this purpose in summer and autumn of the year 2009, two new SCD lines were installed. The Sandora Company produces soft drinks under its own FruTonus trademark in the same lines.

From the very beginning of the work with PepsiCo brands, the Sandora Company has been expanding the assortment of its products offered to the consumers – Pepsi and 7UP in new PET package of 1.5 L format. Current downturn decreased the level of population’s purchasing power that affects product sales in large formats with soft drinks market share of about 50%. Product in this format at the attractive price will enable to expand circle of customers leading to growth of the whole beverage category – Pepsi beverage under Pepsi Light trademark. This category continues to win popularity among customers willing to enjoy Pepsi-Cola fresh taste without additional calories.

From 1 January 2010 the Sandora Company starts selling Pepsi, Pepsi Light and 7UP all through the country by means of strong distribution system including 9 own DCs and 15 distributors.

Neil Sturrock, General Manager of Sandora LLC says, “In spite of economic instability in the country, the Sandora Company keeps developing beverage market segments, at the same time investing in the expansion of productive capacities and new jobs creation. With the beginning of production and distribution of PepsiCo products we give wider range to our customers thus ensuring growth of the whole beverage category for our trade partners. This step is also a final stage of integration process of the Sandora Company into PepsiCo”.

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