ODESA, MAY 31st, 2011, CONTEXT-PRICHERNOMORIE — Social networks will be used to advertise Odesa Road-Safety Project, Context-Prichernomorie correspondent reports.

Oksana Romanukha, the project coordinator informed about it today 31 May at a press conferece.

As Ms Romanukha informed, “the audience of this campaign is mainly composed of young people aged 20 to 35. “Having analyzed the statistics, we decided to work with this audience. We offer another innovation in this campaign — online advertisements. Since our target audience is composed of young people, and, basically, all are now using social networks, we decided to use the know-how in our information campaign, and to use social networks to achieve our goals”, added the project coordinator.

As the Context-Prichernomorie previously reported, in June 2011, Odesa Road-Safety Project would commence in Odesa. Vice Chair of Odesa Regional Council Oleksiy Goncharenko informed, this programme would be implemented by the Odesa Regional Council in cooperation with the European Union under the project to support Ukraine’s integration into trans-European transport network.