ODESA, NOVEMBER 7th, 2012, CONTEXT-PRICHERNOMORIE ― On November 15-17, 2012, XIV International Forum on Cosmetics, Nail Aesthetics and Hairstyling “Style & Beauty” will be held at the Concert and Exhibition Complex of Odesa Commercial Sea Port, Context-Prichernomorie correspondent reports.

Odesa City Council Information Office reported today, 7 November.

According to the office, “Style & Beauty” is the largest event of the cosmetics market of South of Ukraine, platform for presentation of new products, exchange of experience, obtainment of actual information on the condition and tendencies of the market development, communication of the experts, search of new partners and expansion of business limits.

In 2012 at the exhibition platform in more than 2000 square metres approximately 150 participants will present their products and services.

Audience of visitors “Style & Beauty” is more than 8000 visitors including 6000 specialists in the field of cosmetology, hairstyling and nail service.

In the exposition of exhibition “Style & Beauty” 2012 will be presented: pharmaceutical cosmetics; aromatherapy; associations, non-organizations and exhibition companies, bas, bijouterie, accessories, decorative cosmetics, baby cosmetics, tools, equipment and accessories for hairdressers; tools, equipment and accessories for the beauty salons, spa centres; hair extension, eyelashes extensions; professional decorative cosmetics; professional cosmetics for hair; professional cosmetics on facial and body care, professional nail care products and tools on nail care, products of nail extension; solariums and suntan products, personal hygiene means; mass media; tattoo and piercing; training centres; aesthetic medicine.

In 2012 within the framework of the exhibition, the holding of training programmes for specialists of beauty industry is planned.

It will be held the master class of Darya Kholodnaya for the make-up artists. Darya Kholodnaya is make-up artist and stylist from Moscow. Programme of master class includes: tendencies winter-spring /2013, neo-classicism in the schemes of eye make-up, wet make-up, secrets of particular products and brushes: how, what and why to use, switch off your mind, switch on feelings ― creative look, juiciness in the make-up, variations of make-up within the framework of tendencies, how to transform one look into absolutely opposite, fashion-make-up in taking the photographs with graphics.

Creative director and teacher of the studio KODI Professional (Russia, Moscow) will hold the seminar “Combine incongruous! Fashion trends of autumn! Salon Form ― “gothic almond” for specialists of nail service. The programme of seminar includes: nails modeling in the form of “gothic almond”; volumetric painting with colored acrylics; work techniques with colored acrylics in the plain achievement of the volumetric effect, dynamic compositional design on the nails; proper distribution of the shades in floristry; combination of velvet cover with design.

It will be held the seminar on dermatocosmetology “Contemporary problems ― effective solutions” for specialists in cosmetology. The programme of the seminar includes: inflammatory skin diseases: acne, pyoderma, herpetic infections, warps, contagiosum epitheliale, lyme desease, dermatological and cosmetological aid; pigmented lesions: classification, etiology, methods of problems solving, indications and efficiency; allergic responses in cosmetology: causes, diagnosis, clinical implications, treatment; skin ageing: structural and qualitative changes, opportunities of aesthetic medicine and cosmetology in the diverse age periods; gravitational ptosis: pouches under the eyes, cheeks deformation in the middle and low part of the face, dewlap, methods of correction, efficiency and safety of diverse methods, mistakes and complications.

In autumn 2012 marketing-training from the company “Salon Marketing” and Dmitriy Beleshko (Russia, Saint-Petersburg) will become the important event of the exhibition business program for administrators and directors of the salons.